Video Marketing Tools

The explosion in recent years in online video has given rise to a new way of marketing business. It is no longer the case that you have to promote the dry static text sales page. Video has the potential to make your message come alive and there are numerous video marketing tools to help you get there.

Before video came along internet marketers relied on things such as banner ads to promote their products. While still effective, banner ads have declined somewhat in popularity. In the main they are not free and can burn a pretty hole in your advertising budget. A similar scenario exists with advertising on other websites.

People prefer to watch something rather than read a long piece of text. By using video marketing tools you can convert those static text sales pages into an engaging piece of video content. Although time consuming it can certainly propel your business forward. You will need some decent video marketing software to get the job done.

Have you ever used Microsoft PowerPoint as part of your marketing strategy? If not then why not go on a course or grab yourself a training book. Yes it requires a bit of effort to learn and understand it, but you will find it pays dividends. One of the best video marketing tools I find is PowerPoint. Your video marketing ideas and creativity can be put to good use here.

Another tool worth considering is Camtasia. This is more of a video editing tool than PowerPoint and produces exceptional results. You can bring video into the package, trim it, add titles, effects and sound. You can also record the computer screen activity.

Whatever marketing tools you decide to use, you will need to invest in a good quality microphone if you intend to add your voice to your video. It is not absolutely necessary, but some people may prefer to hear a voice speaking out loud the text on screen. Camtasia is worth adding to your arsenal of video marketing tools.

YouTube and video marketing

When you have created your video, you need somewhere to host it. The best place for hosting your video is YouTube. This site is all about viewing, sharing and uploading your videos. You can spend all evening on there looking at the different videos available and sometimes I do just that.

I find more interesting content on YouTube than I do on television. Whatever your interest you are bound to find something of use to watch. It is also a community where you can comment on other videos and share ideas. This site is one of the best, if not the best among the video marketing tools to use.

There are several reasons why it is such a great site. Firstly, YouTube is the second most popular search engine in the world. What this means for you is that millions of people day or night around the world may watch your video.

You can also add your website link to the YouTube site. This will enable people who watch your video to click the link and visit your website, resulting in more conversions for you. As video marketing tools go, you will find yourself using it time and time again. It is for sure one of the better video marketing tools available for you to be aware of.

Secondly, YouTube is free so you will not be paying anything to have your video hosted on there. Some other sites will charge and this is not good if you are trying to keep costs low. YouTube is a wonderful tool to use as part of your video marketing strategy.

Thirdly, YouTube is owned by Google and highly thought of. By placing your website link on the site you are getting a highly valuable backlink and making further use of video marketing tools. This is seen as important in the eyes of Google and will help the search engine optimisation of your own website.

If a video interests you then you can email it to your friends. With a single click you can share the video on Facebook or Twitter. You can even take the link of the video and embed it in your own blog so that people can watch it when they visit your site. Having access to great video marketing tools is going to take your business to new heights.

Although YouTube is vastly popular and without doubt the number one video site in the whole world, there are many other sites you can upload your video to. Unfortunately it takes considerable time to upload your video to all these sites.

You have to manually go and create an account at each site and login in each time. Then one by one you upload your video to them. When choosing your video marketing tools think carefully about what they should be capable of handling.

There is a better way to upload your video to multiple sites with one click. There is a service called Traffic Geyser which will take care of this for you. It is not a free service, but there is a free trial.

Another service worth checking out is something called Tube Mogul. This is a free service, but you won't be able to upload any videos that have commercial intent. Whatever way you look at it, these are the kind of video marketing tools you should be considering.

It always pays dividends to diversify your link building. By putting your video on many sites you are able to create backlinks to your website. This is a very good thing in the eyes of Google and will increase your page rank. It will also push your website higher in the search engine rankings. Can you see the benefits and value of these video marketing tips now?

Bookmarking will not drive traffic to your video, but it will help it to get indexed quicker. You should give consideration to video marketing tools such as bookmarking.

Bookmarking will also give it a small boost in the search engines. There are many bookmarking sites around. Some examples are Delicious, Reddit and Digg. Sign up for a free account with these sites and add the link of your video.

Another bookmarking site worth looking at is something called 'Stumble Upon'. This is one of the major bookmarking sites and a site that Google likes. Adding your video link on there will certainly give you good link juice and you will have another set of video marketing tools at your disposal.

Getting your video on page one of Google is not easy and this is a subject in itself. Essentially you will need to do some keyword research and base your video around the chosen word.

You need to optimise the keyword in the video sites as well as for the search engines. It will take time to rank so be patient with your video marketing strategy. Do not be tempted to use any under hand video marketing tools to push your video up the rankings because you will only find it will get shot down in time.

Conclusion

The use of online video brings many benefits to your business. It is always better to diversify your advertising and spread your message in different ways. Google likes to see a good backlinking strategy and a variety of sources used to create the links. Take some time to learn the various video marketing tools out there or get someone to convert those static text sales pages into video for you.

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What Is VLogging?

VLogging is another term for video blogging, A few years ago blogging exploded onto the market. People found they could keep a kind of online diary about themselves by writing regular blog posts. You could also add photos to enhance your blog. Many celebrities jumped on the blogging bandwagon and sent out their daily thoughts to the whole world.

After a few years internet connection became much faster and webcams became a regular part of the computer hardware for many. This gave rise to a new phenomenon - VLogging. This is essentially blogging on camera. This soon became the hip new way to communicate with everyone.

YouTube is great for creating your very own VLog. It's really not that hard at all and you should start to experiment with this. You still have to offer value to the viewer as well as engage with them. By being somewhat interesting you are gaining the attention of the viewer and building trust. If you have done any public speaking you will find VLogging will come easy to you.

Do you need special camera equipment?

Many people will VLog using just the built in camera in their laptops. Some computers even come with the software that will send your finished recording straight up to YouTube. This requires little skill or technical knowhow. Once you do start to get more serious about it all, you may want to look at subjects such as composition and how to take the perfect picture.

What can you Vlog about?

There are so many things you can Vlog about. It's really no different to writing your thoughts down in a blog. You can record how your day has been in a spoken form or even show scenes taken as you progress during the day. This is a kind of day in the life of me video. You can talk about computer games and show the action on screen. How about sports? You may see yourself as a newsperson or journalist and use the camera to record notable events. Work out what is the most fun for you and start your VLog.

Get your video out to Twitter or Facebook. Social media sites such as these offer great potential for traffic. Ensure that your picture is clear and also get close to the microphone for the audio. There is nothing worse than poor picture and sound quality.

If you have a product, company or service to promote you can create a blog and add your video to it. This gains you great respect from the search engines as they look for a variety of content in blogs. Use your VLog to get your message out there and see if it results in more visitors and sales.

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Earn Extra Income By Selling Videos Online

Some economies around the world have fallen into hard times. More and more people are losing their jobs everyday and the road to recovery still seems to be very far away. People have to be very creative in order to get by. Luckily, the internet has opened many doors for people to earn a living. Jobs are now available online. More importantly, there are business opportunities available in there.

The internet has taken salesmanship and marketing to a whole new level. It is easily accessible and will almost cost you nothing. That is why we are currently witnessing the birth of a new market place where people can shop for anything they want. Almost everything can be sold in the internet nowadays. And it is gaining a lot of popularity at a very fast pace.

One business opportunity that is popular in the internet nowadays is to sell videos online. And there are lots of ways to this. For the artists or aspiring movie directors, it can be used as a launching or marketing tool to promote their work. They can produce a short film at a very minimal cost and sell it online. In this case, the internet is used to sell videos online to earn money as well as showcase the work of the artist or movie director which could be potentially beneficial to him or her in the future in terms of job opportunities or even a lucrative business endeavor.

Selling videos online is not limited to those who are gifted artists or movie directors. If you believe in a product so much, you can make a video about it and share it to everyone by selling the video online. It does not really matter if the product is originally yours or not. For example, if you are food enthusiast and have an original recipe which you would like to share and make money from, you can make an instructional video about it and sell the video online. Who knows, this might open other opportunities for you as a food enthusiast like going into catering or restaurant business. And even if the product is not yours, you can still make money off it in the same manner as mentioned above. You pick a product, make an instructional video about it and sell it online. What is more, it could also lead to other business opportunity for you. You can be spokesperson of the product, or they will pay you for marketing their product, or maybe you can become a distributor of the highlighted product.

In any case, to sell videos online will not only help you short-term (earning through selling a product) but can also have long-term effect (as a marketing tool). And this is just one of the many things that the internet is offering. You need not worry if you have fallen into hard times. The internet can earn you extra income. There are opportunities for everybody if are not too selective and if you know where to look.

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Video Marketing Techniques for Start-Up Businesses

When you are starting a company, you are not aware of all the things you need to do. You can ask for somebody's help so he or she can assist you through the entire process. One simple marketing strategy a company expert will suggest is to get an SEO company that can help you with your business web site's online popularity. But most of the experts will say, you can have video marketing as your alternative as it is the fastest and most effective way of advertising most especially for you as an owner of a start-up company.

Moving forward, I'd like to enumerate here the online video marketing tips you might like to use. I hope these very simple tips can help your company.

Tip 1

When making your video, make it findable. You will find over 9 billion videos uploaded daily through YouTube and other video marketing sites, and to go beyond your rivals, you have to make your video as findable as you possibly can. How will you do that? Here are what you have to know:

a. Title - you have to make sure your keywords can be seen in your title.

b. Description - your description also plays a very important role in your video. You must make sure your URL is placed at the first line of your description and the most significant thing in the description box is that, you have to take note as much as possible, your description alone contains the keywords you've selected.

Tip 2

Since video marketing jives with social media, make use of this to your advantage. After creating your videos you should make a blog about it. Your blog must have keyword rich title and at least 5% occurrence of keywords in a 500 word blog. Another one is post it on Facebook. Everybody has Facebook and the videos published there catch more interest and can be shared very easily. Next one, Tweet it. You might like to tweet your good content on twitter. Stumble it! This social bookmarking site has constantly been a powerful tool to drive more traffic to your site.

Tip 3

Brand your video. Make your videos more interesting by customizing it. Put on the details that is needed to further develop your video marketing. It is essential your audience finds your videos very eye-catching and very useful to them. In this simple way you can encourage your audience to purchase your products and services.

Tip 4

Deliver your thoughts nicely. I am aware you are in competition with many other businesses. But if you've got a video for your company, Always take in mind to avoid saying anything negative about the other opposing company. Deliver your message nicely to your viewers and let them see the great thing about your product by looking at the sincerity of your speech. Saying bad things about your rival won't help you in your campaign.

Conclusion

By creating a substantial and useful video, and listing the things you have to work with, you'll soon enjoy the rewards of your investment. However, this is just the beginning of your online business' journey, you still have to keep up, and work on it every time to keep or exceed the rank you've got. It's your own choice right now - you, as a business owner, have the power to pick what you think is the best for your business and it is your move right now that can change everything.

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Use a Video Sales Page to Transform Your Sales

At one time the only way of promoting a product, service or business on the internet was via the long sales page. The problem with this method soon became apparent. The potential customer was just not prepared to read through all that text. Thankfully all that is now changing with modern marketing methods. There is a new kind of selling out there now and it is called the video sales page.

Businesses and individuals are already seeing an increase in their conversions as a result of using the video sales page. This technique even seems to work in highly competitive niches such as fitness.

When someone comes to the sales page they start the video playing. After 5 minutes they are willing to watch the video in its entirety and don't feel it is wasted time. Also there are no distractions such as prices which can be off-putting. There is no text to scroll through and no going back and forth over the page looking for the important bits.

Video marketing just plain flat out works. We are starting to see it used more and more in internet marketing. Obviously at some point you are going to have to get to the price of the product or service. It's just like text copy in that respect, but the marketing formula is completely different.

Video marketing has even proved effective when promoting affiliate offers. For example with earnings per click it is possible on a typical sales letter to see an average of $1.50 a click. On a Video salesletter this is likely to move up to an average of $5.00 a click. It is plain to see that video definitely words. The numbers do not lie at all.

The video sales page is without question the best way to sell. You warm up the buyer with your engaging content. He then goes on to watch your entire video presentation. Hopefully it will result in more subscribers and bigger sales for you.

Imagine if you could grab the attention of a potential prospect and turn them into a customer. With a video sales page this is entirely possible. You have at your disposal an extremely potent marketing tool. Video is highly visual and can create a viral effect. More and more people can get to see your video, especially through social media. People can begin to see the message you are trying to convey. Video happens to be very powerful.

There can be no doubt that video definitely converts higher and is the future of internet marketing. If you are not using video in your marketing efforts then you are leaving sales and subscribers on the table. Imagine the business you could be getting by translating all that sales copy into a powerful video message.

You don't need any professional company charging high costs to produce video for you. Take advantage of the services available to you and get ready to propel your business and sales forward.

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Make Money Online Easily With YouTube

There are several ways to make money online and some of them are easier than others. If you have not had much success with other methods, you should consider making money online with YouTube. If you are not aware, this is the largest online video sharing site and it is visited daily by millions of people all over the world. If you are a newbie, it will not take you too long to learn how to start making money with this video sharing giant.

Get Ready To Learn

Do not be afraid of learning how to make money online with YouTube. All the people who are already making money through the videos that they uploaded were once newbies like you. If you don't have the slightest idea of what to do, you can start learning today. If you are an experienced internet marketer, you can easily maximize your income by adding YouTube to your marketing channels.

How To Start Making Money Online With YouTube

You need to have a website where you have placed your affiliate links and banners before you can start making money with YouTube. Your site should have an attractive landing page with the products or services that you are promoting. If you don't have a website, you can easily put up a free blog. You will then have to register a YouTube account. You can open a new Gmail account or use any old one that you have. You will have to spend time to create a good profile so that people will know that you are a real person.

Your Ad Here - Marketing Your Affiliate Links

In order to market your affiliate links you have to upload videos on YouTube. It is very easy to upload videos unto the website. You should not just pick a random video to upload. You have to upload the type of videos that will attract your target audience. You can make your videos using easy-to-use video creating software. There are several free ones that you can download if you do not have money to buy the paid versions. You can learn how to use the software within a few minutes. Create and upload videos that are related to your niche or business.

For instance, you can make a short "how to" video that will catch the attention of your audience. After the video is uploaded to your YouTube account, write a catchy description and add links to your blog, landing page or website. This is the simple way to make money online with YouTube videos. The visitors that watch your videos will click on your links and visit your site.

That is how simple it is to make money online with YouTube. There are several variations of this method and you can add your own twist. A lot of good eBooks have been written about them. The more interesting your videos are, the better your chances of getting more views. Upload as many videos as you can to increase your chances of getting visitors to your affiliate links.

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YouTube Marketing - 7 Reasons to Increase Your Online Income

This article is written to help you discover the benefits and potential of using YouTube as a powerful online marketing tool. Hence, the most important question is:

What are people looking for on YouTube?

Some of the most popular sites for online users are Google and YouTube. Today people are spending more time on the internet for information, leisure and business purposes. The internet is also one of the best resources of information irrespective of the topic or query a person has. So it is not surprising that the internet has become a custom for online and offline business advertising especially through YouTube, the most dynamic and user-friendly video-hosting site.

Online users normally search for information through keywords. To effectively advertise your business, you need to incorporate those keywords into your marketing materials or contents. This is known as the use of Search Engine Optimization for people to locate your business when browsing through the search engines. Google is currently the top search engine followed by YouTube.

Each of these search engines has its own unique features. Marketing with YouTube is becoming more popular and unique in style due to its visual and graphic nature. This is why it has emerged to be a stiff competitor to Google. YouTube's enhanced visual capability makes it crucial and effective for marketers.

Finding the means of advertising for a business can be a headache. Furthermore, the method you choose may not be generating results as much as you expected. This is where YouTube comes in to bridge the gap and increase your business growth. This YouTube strategy has been proven to be more efficient and effective than any other advertising agents.

Marketing with YouTube is easy and reliable at all times. This remarkable search engine has become more visual oriented which gives business vendors a chance to advertise their business in a virtual figure. The following reveals the benefits you receive through YouTube marketing.

YouTube benefits

1. Cost effective - despite of its effectiveness, this advertising agent is free of charge and you do not need to worry about any cost. This is of great benefit for new or small businesses to reduce advertising costs but at the same time ensuring results.

2. High-quality video standard - this is a great challenge to most search engines. When marketing with YouTube you are guaranteed of a quality video.

3. Famous - marketing with YouTube also makes you famous and provides great exposure for your business.

4. Global awareness - this kind of advertising expands your business boundaries by reaching out not only to the local market but to the entire world.

5. Maintains your position in the business sector - this method creates a good impression to your customers and to other business associates when your advertisements look cool and organized.

6. Efficient at all times - another great merit why you should consider marketing with YouTube since it operates around the clock. This is a great opportunity for acquiring new clients.

7. Video is search-engine optimized - this makes online users locate your videos more easily and gives you the ability to monitor your advertising performance when it is generating traffic towards your web content.

These are the reasons why you should try YouTube marketing for proven results.

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Increasing YouTube Video Views

One of the most effective contemporary methods of marketing is video marketing. By increasing YouTube video views, you can increase your internet presence and you can also increase website traffic and improve your website search engine ranking.

Do Your Research

Before you begin your video marketing program to increase YouTube video views, do a bit of research. Spend some time on YouTube looking at the videos of your competitors. It is always a good idea to know in advance what your targeted audience is watching and what your competitors are offering.

Choose researched keywords and conduct searches on YouTube with those keywords. This will give you an idea of how available videos on your keywords are and if you have the potential to create a niche market for yourself.

Integrate Keywords

When writing tags and a description of your video, include your keywords. Include both targeted keywords and long string keyword phrases. Recent research has shown that consumers often use long string keywords when they are conducting search engine research. Long string keywords are phrases associated with a specific keyword - for example, the targeted keywords might be "tennis shoes," and the long string keyword is "fashionable tennis shoes by Nike."

Link Your Website with Your Video

Also, when you are placing your video, make sure to include a link to your website. Part of the purpose of YouTube strategy is to increase website traffic. By including a link to your website, you create an opportunity for visitors to then go to your website if they are intrigued by the content of your video.

Develop a Series of Videos

Another YouTube marketing strategy is to create an audience that follows you. If you develop and post a series of informative YouTube videos, you can increase your search engine ranking quickly. The more information you provide through video posting, the more likely you will rank high on search engines, since one of the ways they evaluate ranking is through number of hits. High numbers of YouTube video views increases your internet presence and can increase website traffic.

Make a Highly Professional Video

With today's video technology, it is not totally necessary to hire a video production company to make short videos to post on YouTube. However, it is necessary to write a smooth, professional-sounding script and make your video appear as professional as possible.

With inexpensive video editing programs, you can easily add music, subtitles and cut and edit short pieces of video together to create a video that is attractive to viewers. One of the pieces of information you should include in your editing process is a subtitle that includes your website. Also, make sure to include keywords in your video subtitles or text.

When writing your script, practice it in front of a mirror or practice audience. If you use a practice audience, ask them for feedback regarding phrasing and find out what message they take away from your script, along with any tips or suggestions they can offer to improve your performance.

YouTube marketing is not terribly difficult. However, it does require you to conduct some research and to develop a strategy for keyword usage. With video marketing, you can increase website traffic and improve your opportunities to make sales. By increasing your YouTube video views, you can create your own following and increase your internet presence in your industry.

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How to Embed a YouTube Video Into a Blog

There can be no doubt that video plays an important role in internet marketing. Not so long ago web pages consisted of long text and not much else. Today we expect our websites to offer more and video has certainly helped to satisfy that need. Adding video to a webpage is not always so easy for a non-technical user. In this article I will be dealing with a blog that runs under the WordPress platform.

If you are a business and want to increase your conversions, you could set up a web page with some text describing your product or service. However, this may not be the way to hook someone into the offer you are promoting. Why should anyone buy from you if they cannot see anything about you? Wouldn't it be better if you could visually show off what you are promoting? It is easy to write long text copy describing your offers, but the public expects a lot more these days.

People are not so gullible anymore. We are so used to seeing these long winded sales pitches and fake testimonials on the internet. Unfortunately many of us have been taken in with these fine words and parted with hard earned money, only to regret it later.

Adding video to your blog gives you a different angle on things. You are visually presenting your offer and people are more likely to visit your web page to find out more about you. We react better to things we can see.

Before you can add video to your blog you first need to store it somewhere. There are a variety of hosting services out there, but personally I prefer YouTube. Why? Because it is free and also is visited by more people than any other hosting site. Get a YouTube account and upload a video there. At the bottom of each video you will notice a share button. Click this and you will then see an embed button. Click this button and you will be given some code. Copy this to your computer notepad.

Log in to your WordPress blog and write your blog post. Create some space in the text of the post for where you wish to place the video. You will notice two tabs above the blog post - they are normally towards the right. One says visual and the other HTML. Click on the one that says HTML. You will see what may look like strange words and symbols mixed in with your blog post text. You must be careful at this point that you do not accidentally delete any code here.

Look for some text of your post which is near to the place where you created space for the video. Now paste the code you got from YouTube into the space you created. When you switch back to the visual tab you will see a yellow box which is a placeholder for the YouTube video. If you are happy with everything then click the update or publish button.

You will now have a YouTube video embedded in your blog and your post will be providing additional value to the reader. Google likes to see a variety of content in your blog and video compliments text perfectly.

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Creating Viral Videos for Small Businesses

Getting your advertisement on television means that you might be advertising to only a precise segment of the population, but online, the market will be boundless. Within Facebook alone, you can get five hundred million involved users between twelve and sixty five.

Marketing products designed for online use are often easier to produce compared to TV, Radio, Print and Billboard content. Generally there are not a considerable amount of complex preparations required or legal documentations and that is a great deal of the amount of time invested in constructing components for TV.

Before we begin you must understand one thing, your company cannot make a video go viral. You may only construct a fantastic video and hope that it goes viral. This turns us to the next topic. How does one produce the perfect video that has a real potential for going viral?

Ways To Make a Viral Video for Small Businesses #1: Targeted Subject

If you are a small business, you ought to know your consumer well. You have no excuse for not understanding how these people conduct themselves and where these people are. It is extremely crucial to start out through knowing who your audience is and what they desire, exactly like you would do while generating a new product. If you ever launch a video without any consideration to who is likely to watch it, you're wasting your own effort.

Ways To Make a Viral Video for Small Businesses #2: Do not lie to the audience

This happens often on the internet. A business creates a video with the look and feel of a homemade video. They don't tell the consumer that it is part of a larger advertising effort, or that it is fake or computer generated. There have been many of these instances so far and the problem is that they are usually found out. There is generally damaging feedback online and often the videos are taken down. Shoppers do not like to be deceived. If you ever attempt to develop a viral video, be honest from the beginning that this video is branded, this takes us to our next point.

Ways To Make a Viral Video for Small Businesses #3: People don't care that the video is branded if it entertains them

I am sure you know of OldSpice and Evian. The two videos began on TV but developed into leaders online. Both are strongly branded however both are also entertaining and interesting so potential customers still want to watch them. Dove's campaign for real beauty is another viral video that has been obviously promotional but is acknowledged as one of the most powerful promotional viral efforts of all time.

Ways To Make a Viral Video for Small Businesses #4: Be interactive

One can select YouTube videos that send you to other videos, Google Earth lets you set images for more intricate street views, and you have share buttons to deposit your information around varied social networking websites with a single click. Make use of all of these components anytime you can. You can do a choose-your-own-adventure on YouTube, tell people to locate your product using Google earth, tell customers to publish images, and lots of alternative activities on the market. Contemplate asking ten of your clients to do a particular product related activity as a swap for a prize.

Piano-playing cats, finger-biting babies, the Star Wars kid -- most people have watched these kinds of viral videos on YouTube, laughed and shared with many people they know. That is exactly the reaction advertisers want. At this point, more and more small businesses are figuring out that making a catchy video and seeing it go viral may just be the most affordable, most reliable marketing they can engage in.

The notion of viral marketing goes back to the mid-1990s when marketers wanted to develop viral slogans that could be passed on through testimonials and "infect" potential buyers. Nevertheless characterizing a viral video is much simpler than generating one. Although some viral videos are only funny home videos taken using a Flip camera, viral video development can be a part of a concerted marketing plan. Look at Old Spice, whose "Old Spice Guy" strategy (including both social websites and Television commercials) helped the brand obtain tens of millions of views on YouTube and expand earnings by 107 percent.

Still not won over? Here are a couple results which might persuade one to incorporate video posts to your marketing campaign:

* Internet video stands out as the only advertising platform with a growth rate of 40 to 60 % annually. More common media channels, such as television and print, currently have level or decreasing growth rates. * Online video viewing is increasing across all demographics. A greater video readership may mean you can market to increased potential customers and convert them into buyers. * The ROI of going in front of consumer eyes by way of internet video is substantial, as a consequence of reduced creation and distribution costs. * A video by content is about ten times more prone to land in the top 10 search results when compared to articles of the identical product, since search engines seek to broaden the results. In other words, videos secure preferential treatment, and there's an enhanced clickthrough rate due to the fact videos turn up accompanied by a thumbnail. * Video is considered the most visceral and interactive type of social media, making it the most efficient and engaging marketing device. Individuals recall video far more than a banner ad.

We know viral videos can be helpful, but how exactly can you create one? The following are 5 items you need to know.

Ways To Make a Viral Video for Small Businesses #5: Get them to laugh.. Or cry.

The ideal way to make anyone to forward a video to friends and family is usually to stir up emotion. Along with sentiment, there are other widespread attributes within the most viral videos -- "music, dancing, attractive women, Candid Camera-style pranks, babies and current and political references." It is important to realize that online video is definitely a unique method from television advertising, and what will work in an impressive Super Bowl commercial may not work online.

Ways To Make a Viral Video for Small Businesses #6: Keep it quick

A video must be quickly "consumed by a multitasking generation" -- viewers must not have to view a long-form video to get the joke. Keep your clip appealing, edgy and provide a surprise that makes us want to send it to our family and friends. When you are aiming for an impatient projected audience who may have their cursor over the X, you will need to keep them captivated. It is best to persuade the viewer early, be interesting, not overly promotional and don't leave your marketing message towards the end because they will have clicked away by then. The sweet spot for online video length is 2:08. Some prefer shorter, ranging from thirty to 90 seconds, but you have "no set rules" for duration, other than that it should be "pretty quick."

Ways To Make a Viral Video for Small Businesses #7: Do not Spend a lot of Time or Money

The more funds spent producing a video, the more viral it needs to get for your company to get a return on your expenditure. For that reason ensure that it stays economical.

The most popular videos are typically far from the highest quality, and they have great results in a way that is inversely relating to the effort I put into them. An alternate way of encouraging visitors will be to team up with a "professional YouTuber" who has a considerable following. They will demand much less compared to a professional-grade video and can probably generate a decent quantity of traffic.

Furthermore give consideration to releasing a lot of videos to give yourself better odds of going viral on something. Create a range of content, launching it every week and making sure it is "cross-pollinated." The aim should be to create a deeper relationship with individuals by means of appealing content, rather than beating consumers on the head with overt hard sales techniques.

Your video will be better if you have the right production resources (camera, lights, audio, background, etc.). To reduce costs, you might need to employ a camera person to video tape you and take the time and energy to edit yourself on any number of free (many are included with your computer) or fee-based software programs on the market.

Ways To Make a Viral Video for Small Businesses #8: Spread the message

Once you have the video, you must circulate it. Friday at noon is the key time slot to blast videos -- everyone is just back from lunch break and when your video is among the latest additions, you are likely to get a number of views. You can easily "seed" it to social networks like Facebook and Twitter, where sharing videos is both quick and counted upon.

Try to remember, going viral doesn't automatically generate business.

A video might be seen by 5 million teens, but if the item is actually meant for elderly people, the views may not convert to real revenue. It's an illustration of quantity versus quality -- 100,000 views from your target demographic is generally much more worthwhile than millions of views, but it all amounts to whether or not the video genuinely persuades a consumer to change his behavior or buying patterns. Additionally, a viral video probably will not do very much for a geographically unique startup -- viral videos are inclined to go beyond location, and video views in Florida won't do a lot to aid potential sales for a small enterprise in Colorado.

Methods to Produce Viral Video That Sells

Video is regarded as one of the most powerful methods to engage with your potential audience. No matter if that target audience is your customers (to drum up additional sales), your employees (to teach them something) or the media (for getting them talking about your product), constructing video is really important for promoting your company and driving profits.

It is imperative that you script out your video. You don't have to develop it to the standards of a Hollywood movie star; however composing an outline of just what the video will reveal is a start. You need to put action in writing to help you to chart it out well before you begin to film. Working with a clear plan will pay off in time.

Ensure that you compute and record the results of your video -- the number of visits and just how many clicks out of your video to your website (or further motions that you wanted viewers to take) are required metrics to give focus on. Unless you determine the success of your video, you won't understand how it is performing, so you won't know how to strengthen it.

Another significant element of video is the skill you will need. Maybe your executive is not the best presenter and you'd decide to use an actor. If not, put money into education co-workers ways to connect on camera, or determine if some staff members work better when in front of the camera than others. For some, this might not seem like an essential element of video, but strong skill goes a long way.

Producing a viral video that sells will not be complicated if you use enough time to strategically prepare. Knowing your audience will be more than half the fight so you can make certain that the effect of the video is maximized for your audience. Now go forth and get viral!

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3 Ways To Get Your YouTube Video More Views

How is your YouTube campaign going? Are you getting lots of hits? Are people subscribing to your YouTube channel? Are you making a lot of friends? Is your video content and quality very good? All of these things are factors that you need to take a long hard look at when marketing your YouTube videos.

Now there are all kinds of ways to get traffic to your YouTube videos. And as we all know, the more hits you get to your video, the more people will click to view it. And the more people you get to click to view it, the higher the possibility that they will visit your website and take the action that you want them to take.

If you want to market your YouTube videos effectively, follow the tips in today's lesson. You'll see that it's easy to get lots of hits simply and easily, and that building up followers is something that is easy to do also. Let's take a look at one of the first ways to get traffic to your YouTube video.

1) Link to it in forums

If you're a member of a forum in your niche (which you should be), you should plug your YouTube channel information in the signature of your forum posts. Some forums even have sections under your profile where you can plug in your YouTube username, and it will automatically link to your YouTube videos.

The more posts you make on the forum, the more people will see your YouTube link and will click on it and check out your videos. You can build valuable relationships this way. You can even spurn joint ventures out of it also. Here's another way to get traffic to your YouTube videos.

2) Upload more and more videos to YouTube

You can't be content with just submitting one YouTube video and waiting for a flood of people to come in. You have to be active and submit many videos to YouTube if you want to get the most bang for your effort. I know you see music videos that get 1 million views or more within about 2 weeks or so, but you need to know that that's a totally different dynamic of videos compared to yours. Here's the last tip for getting more views:

3) Promote it to your email list

If you have an aggressive email marketing campaign and you want more video views, simply link to your YouTube channel at the bottom of your email signature. So after your subscribers finish reading the core message of their email, have a "resources" area underneath your email, and post your YouTube channel information there.

Your subscribers will get to see you in action as you deliver solid information. You'll help to build a bond because they will see how you look, and will help you to build a relationship with them... which will lead to them trusting your recommendations and will cause others to buy your products immediately. But the content has to be good.

All 3 of these ways to get more traffic to your YouTube videos are proven to work, and I think you should use them today to get more traffic from YouTube right away.

Good luck with using YouTube to market your business successfully.

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5 Types of Web Videos Every Company Must Use

In the past, internet videos were rather scarce until YouTube. But with YouTube's reputation and the surge of video streaming websites like Vimeo, you can't click on a page without one popping up. We use them for a variety of reasons; gag reels, "how to", courses, movie previews, TV shows etc. This surge of utilizing internet videos is thanks to how simple it is nowadays to publish and share these videos everywhere. This type of access allows any video the opportunity to go viral and yield thousands or comments and even millions of views. With all this in mind it is rather shocking that little companies don't use internet videos that much to market themselves, items and solutions. So here are some thoughts for how your company can begin using videos:

1. Present your company to customers, guests and others with a video backgrounder - Any business can get the ball rolling by producing a video that introduces your business on your home page. This video can assist you in introducing both yourself and your company to potential customers. An essential advantage to producing this video is that it can individualize your little company to guests.

Some of the best videos about little companies actually have the president informing the visitors of the company's roots and beginnings. Genuine videos like this assist in developing trust with customer and prospective customers that have no clue about the company or president. Furthermore, everyone enjoys a great tale so focus on making the story only about half a minute to a minute long to achieve a successful video.

2. Give your clients a practice video with an item your company offers - Often customers are searching for an item or device, locate it on a site but then have no clue about how the item works. Many customers that click on a site and because they become puzzled about what the item may do, they click off and attempt to locate a site that describes the item clearer.

This allows company owners an excellent opening to create a small video that explains what the item is and how it works. The web video doesn't have to be flashy and can just be an employee that does a walk through narrative that explains why and how to utilize the item. An item becomes a lot more attractive to a client when they hear a vibrant voice detailing the items capabilities and how it is going to better that client's life by using it.

3. Displaying some actual clients where they discuss your item - This might be the most undervalued video promotions method for little companies. With the increase of smartphones on the market and flip-cameras, when you encounter a client you have a chance to record a fast client recommendation. Think about using a client getting together or your next convention to record a fast video of the client.

Do not be timid about asking because the worst thing that can happen is the client will decline. If the client knows you, they will be more than agreeable to do a 30 to 90 second video recommendations. Even if you don't get that opportunity you can always request a client shoot a video on their smartphone and send it to you. The quality might not be as good, but with all the resources that are available especially on many of Apple's items a clip can be edited rapidly. After these videos have been received you can create a "Client Recommendations" area of your company web page and upload videos there.

4. Use video to help inform clients, the commerce and guests- There is an idea of informing your clients or the public as a means to develop trust and a strong status and that you are knowledgeable about what you are dealing with as a company. Small companies should use this idea to consider developing and disseminating their own instructional videos for clients and the public. Actually, these kinds of videos are often unappreciated but can really be beneficial for clients.

These types of informational videos can be used to record short advice. Another method to help inform clients is by using this as a chance to have workers or supervisors record important guidelines for your client group. By using your workers it gives your video a more genuine look and also permits them to use actual samples in those videos. These samples produce informational guidelines and an extremely useful web video to not only assist clients but also enhance the company.

5. Display to the public the videos where you are a an innovator that is introducing an essential subject to followers - As an addition to instructional videos, there is an increase in something called innovator leadership clips These videos differ from instructional videos by coming from convention messages, expositions, online seminars and connected doings. These clips are a snap to produce and can be recorded at a convention or an event exposition, don't forget to get your own speech on camera and upload it to your site. The worth of this type of video is that it generally displays an entrepreneur as a professional in the field.

This assists in illustrating to prospective and actual clients is that you are reliable and that other individuals think what you say about the field, items and solutions of your company is vital. This greatly helps develop your reputation as a trusted informational resource. Once clients view you and your company as a trusted domicile for data that will be extremely beneficial for your standing and the way your company is recognized in the field.

The previous tips are only a few methods your company can begin successfully employing to internet videos to promote your little company.

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Creating DIY Videos

Do it yourself videos, or DIY for short, are a fun way to learn about something new. Take as an example a language such as Spanish. There are many people out there who would love to learn Spanish. Imagine how easy it is to make a DIY video giving Spanish lessons.

Video is a form of entertainment that we have become used to over the years. Whether you are in Croatia or Canada we have all grown up with the television and video recordings over the years. We are used to staring at a screen and being entertained, shocked or informed.

Just as we watch television we also watch videos. Today the video has moved from the television onto a variety of platforms. It is now possible to watch a video wherever you are thanks to the advances in technology.

Now you can watch videos on your iPad, smartphones, laptop computers etc. Sometimes an internet connection will be required if the video is being streamed down to your device. Otherwise videos can be kept on the device for watching at any time.

Some may want to learn how to play the guitar. Well now it is so easy with video. YouTube has many guitar tutorial videos and before long you may go from beginner to semi-professional. You could learn the notes and chords to a song and because it is visual you will learn faster. You could look at where the teacher positions his fingers on the guitar fret board and then do the same with your guitar.

At one time you would have to invest in expensive guitar lessons and possibly travel to a venue. Video allows you to watch a DIY video on your computer or portable device. It's all so much better than hearing just a voice or reading long paragraphs of text.

Have you ever considered creating your very own DIY videos? Do you have a special skill that you feel others could benefit from? You could record a series of lessons and upload them to YouTube. People could watch your tutorial series and then click through to your website where you could sell them the complete course. This is modern day video marketing and you will find you can gain subscribers and sales by using this method.

You should aim to keep your DIY videos short and try to entertain people. Talk clearly and look at the camera.

How about showing people how to use the latest smartphone? Sometimes people will not buy something unless they have more information on the product. Video and especially YouTube now makes this all so easy. Just go to the site and type in the smartphone name and chances are someone will be demonstrating it with a video.

Video really is the present and the future. Take advantage of it now and see if you can create your very own DIY videos.

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Marketing Yourself on YouTube

YouTube is not just for watching movie clips, funny videos or how to tutorials. There are other great uses for it also, one of which is creating what are called 'Infomercials'. These can be used to promote a product or service.

The first thing you need to do is get your camcorder ready. If you do not have one of these then what you can to do is use a photo of the product you wish to promote and then create a slideshow which demonstrates it. The slideshow would include narration and you could talk about the features and benefits of the product.

There are plenty of examples of infomercials on the internet and a quick Google search should give you an idea how yours should be looking. Do a search for video podcasts and see what results are returned.

What you must aim for is a good intro. The intro is what will hook the viewer in initially. Study the intro of other infomercials and see if you can pick up any ideas. A pleasant greeting is essential and you could also add a title of some kind if you so wished.

The ending is just as important as the intro though. With the ending you want to thank people for watching and then display your company name and website link. If you have access to editing software such as Windows Movie Maker then you can add animation effects as well as great titles.

Between the intro and ending of course is the main part of the video. This is where your viewer will either decide to listen to what you have to say or click onto another video. You must try and be engaging and talk clearly. Don't drone on and on, but keep the video short.

Make your video compelling and you will have a potential customer. It may be worth rehearsing things prior to creating the final video. If you come across well there is a fairly good chance the viewer will click through to your website to find out more. You must try and emphasise how your product or service can solve their problem.

Infomercials work great for tutorials also. If you sell these from your website then use YouTube to talk about what people can expect to learn from your tutorials. You can use a snippet of one of your tutorials and add your website link in there.

If you are a job seeker you can create an infomercial promoting yourself quite easily. Create a video resume outlining your skills, qualifications and the type of job you are looking for. You can then email this link to employment agencies as well as employers worldwide. The potential here is enormous.

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Five Common Mistakes When Using Music In Videos - And How To Avoid Them

Music is a cornerstone in most videos, but you'll want to do it right. Otherwise you run the risk that the video you've spent so much time putting together gets taken down, comes across as amateurish or interferes with your visuals.

Here are five common mistakes when selecting music for your video - and how to avoid them:

1. Using music without a proper license

Music is everywhere, so it's tempting to pick a great-sounding track from your music collection and just use it in your video. But don't! If you don't have the proper license in place to use the track, it could end you in hot water. The copyright holders will likely have your video taken down, and may even go after you for illegal use of their music - not to mention the fact that composers, like everyone else, really like to be compensated for their work.

Remember, once you release your video, it might get spread around - even more than you expected or planned - and if that happens, you really don't want an unlicensed track to be in the video.

How to license music for your video: If you have the budget, bring in a composer to do custom music for your project. If not, visit a stock music site and find a track that fits. It's quite affordable to license a track, and once your video goes viral, you can use your time celebrating instead of spending sleepless nights worrying about that unlicensed track you used.

2. Including a track just because it's your favorite

Don't just include a track because it happens to be one of your favorites. Think about how it works within the context of your video, and if it works with your intended audience. Your choice of music can greatly affect how your video is perceived, so think it through before you just reach for that favorite track of yours.

How to find the right music: Many stock music sites allow you to download previews of the tracks you can license, and this can be a great way of trying out different tracks and genres before making your final decision. Use the previews in your early versions of your video to give you an idea of what works - and ask friends, colleagues or others who have useful input to chime in. If you get great feedback on a given track, it's time to grab a license, put in the full version and release your video.

3. Messing up the mix

If you haven't thought about the mix balance in your video, you could end up ruining your audio and ultimately, the overall impression of the video.

How to balance your mix: Whenever there's dialogue or narration, keep the music low enough so that the voices can be clearly heard. If you're using sound effects, be sure to balance things so the music and effects are not competing for the same space in your sound. If there are parts of your video without sound effects or voice-over, you can take the music up a notch. Be sure to compare your mix to other videos to hear if you've got the balance right.

4. Breaking the flow

If you don't edit your music properly, it can severely break the flow of your video. Trying to combine two tracks without careful editing, not thinking about the music transitions or using too many tracks in a short period of time or is a surefire way of annoying your viewers.

How to create a great flow in your video: Edit your music so it follows the on-screen events, don't cut a track abruptly, and create subtle transitions. Think of the rhythm in the music, and let this guide your editing. Doing so will make the music and visuals blend together much better.

And don't be afraid to have passages without any music at all - it allows some breathing room and generates a far better impact when you cue that next track.

5. Distracting the viewer

Music with vocals or strong melodic content demand a lot of attention, and if you overuse tracks with this kind of content, it can severely detach from your visuals or the story or message you're telling in your video.

How to keep your viewer focused: Go for instrumental tracks whenever you want your visuals or story to take center stage, and use melodic content sparingly. If you have sequences with montage-like content, this is an area where you can bring in the more melodic stuff, or vocal tracks, to great effect - if it fits with your overall presentation.

I'm a composer and music supervisor myself, and I hope this has given you some ideas on how to make music a strong part of your videos, and what to avoid.

Good luck with your video project!

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